Advanced Neuromarketing
Take it to the next level of neuromarketing and consumer neuroscience. Certified course by Neurons Academy.
Course curriculum
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3
Chapter 2 - Neuromarketing Overview
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Chapter Introduction
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Lecture 1
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Lecture 2
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Lecture 3
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Lecture 4
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Readings for lecture 2
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Videos for Lecture 2
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Recommended books, Lecture 2
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Lecture 2 Quiz
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4
Chapter 3 - Senses & the 4-Power Model
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Chapter Introduction
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Lecture 1
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Lecture 2
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Lecture 3
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Lecture 4
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Readings for Lecture 3
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Videos for Lecture 3
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Recommended books, Lecture 3
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Lecture 3 Quiz
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5
Chapter 4 - Stopping Power, Attention & Consciousness
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Chapter Introduction
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Lecture 1
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Lecture 2
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Lecture 3
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Lecture 4
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Readings for Lecture 4
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Videos for Lecture 4
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Recommended books, Lecture 4
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Lecture 4 Quiz
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6
Chapter 5 - Transmission Power, Cognitive Load
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Chapter Introduction
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Lecture 1
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Lecture 2
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Lecture 3
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Lecture 4
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Readings for Lecture 5
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Videos for Lecture 5
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Recommended books, Lecture 5
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Lecture 5 Quiz
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7
Chapter 6 - Persuasion Power, Emotions & Feelings
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Chapter Introduction
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Lecture 1
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Lecture 2
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Lecture 3
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Lecture 4
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Lecture 6 Quiz
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Readings for Lecture 6
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Videos for Lecture 6
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Recommended books, Lecture 6
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8
Chapter 7 - Locking Power, Memory & Associations
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Chapter Introduction
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Lecture 2
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Lecture 3
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Lecture 4
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Readings for Lecture 7
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Videos for Lecture 7
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Recommended books, Lecture 7
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Lecture 7 Quiz
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9
Chapter 8 - Hedonic Experiences & Executive Functions
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Chapter Introduction
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Lecture 1
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Lecture 2
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Lecture 3
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Lecture 4
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Readings for Lecture 8
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Videos for Lecture 8
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Recommended books, Lecture 8
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Lecture 8 Quiz
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10
Chapter 9 - The Consumer Journey
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Chapter Introduction
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Lecture 1
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Lecture 2
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Lecture 3
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Lecture 4
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Readings for Lecture 9
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Videos for Lecture 9
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Recommended books, Lecture 9
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Lecture 9 Quiz
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11
Chapter 10 - Summary & Overview
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Conclusion
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Further Readings
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Further Course Videos
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Recommended books
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12
Final test
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Lecture exam
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