Course curriculum

  • 1

    Chapter 1 - Introduction

  • 2

    Chapter 2 - Neuromarketing Overview

    • Lecture 2 - Neuromarketing overview

    • Readings for lecture 2

    • Videos for Lecture 2

    • Recommended books, Lecture 2

    • Lecture 2 Quiz
  • 3

    Chapter 3 - Senses & the 4-Power Model

    • Lecture 3

    • Readings for Lecture 3

    • Videos for Lecture 3

    • Recommended books, Lecture 3

    • Lecture 3 Quiz
  • 4

    Chapter 4 - Stopping Power, Attention & Consciousness

    • Lecture 4

    • Readings for Lecture 4

    • Videos for Lecture 4

    • Recommended books, Lecture 4

    • Lecture 4 Quiz
  • 5

    Chapter 5 - Transmission Power, Cognitive Load

    • Lecture 5

    • Readings for Lecture 5

    • Videos for Lecture 5

    • Recommended books, Lecture 5

    • Lecture 5 Quiz
  • 6

    Chapter 6 - Persuasion Power, Emotions & Feelings

    • Lecture 6

    • Readings for Lecture 6

    • Videos for Lecture 6

    • Recommended books, Lecture 6

    • Lecture 6 Quiz
  • 7

    Chapter 7 - Locking Power, Memory & Associations

    • Lecture 7 Done

    • Readings for Lecture 7

    • Videos for Lecture 7

    • Recommended books, Lecture 7

    • Lecture 7 Quiz
  • 8

    Chapter 8 - Hedonic Experiences & Executive Functions

    • Lecture 8

    • Readings for Lecture 8

    • Videos for Lecture 8

    • Recommended books, Lecture 8

    • Lecture 8 Quiz
  • 9

    Chapter 9 - The Consumer Journey

    • Lecture 9

    • Readings for Lecture 9

    • Videos for Lecture 9

    • Recommended books, Lecture 9

    • Lecture 9 Quiz
  • 10

    Chapter 10 - Summary & Overview

    • Lecture 10

    • Readings for Lecture 10

    • Videos for Lecture 10

    • Recommended books, Lecture 10
  • 11

    Final test

    • Lecture exam