Course curriculum

  • 1

    Introduction

    • Understanding Attention in Advertising: An Introduction
  • 2

    The Variance of Attention across Channels

    • Comparing Attention Drop-Off Rates Across Platforms
  • 3

    The Role of Creativity in Attention Variance

    • Exploring Attention Variance Across Channels: Creativity as the Key Driver
  • 4

    Combating Attention Drop-Off

    • Combating Attention Drop-Off Using Neurons AI Insights
  • 5

    The Future of Advertising with Neurons AI

    • Applying Attention Insights for Impact with Neurons AI